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Survey: Roughly 75 percent of small business utilizing social media for marketing


According to a recent survey conducted by Constant Contact, social media continues to be a popular method for small businesses to use for marketing.

Of the businesses surveyed by the company, 73 percent are using the online avenues to market themselves. Furthermore, of those businesses not currently utilizing social media, 62 percent plan to do so during the next year. In addition, of the 73 percent currently marketing through social media, 81 percent plan to increase their efforts.

During the past year, 80 percent of respondents increased their social media reach. Facebook was the clear-cut top choice used by 95 percent of small businesses, which 82 percent found to be effective. During Constant Contact's last report in October 2010, 63 percent had relayed they were using Facebook. Prior to that, in April 2010, the figure was 51 percent. Beyond Facebook, 47 percent found Twitter and LinkedIn effective, while 73 percent found the same for YouTube.

While social media marketing is helping many small businesses, the sites can also present dangers, as many cyber criminals have targeted their users in order to infiltrate systems and cipher personal information. Increased security can help protect businesses and defend their professional liability against potential breaches. 

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