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Businesses need to protect themselves when using social media


ACE USA recently announced the availability of its podcast that discussed the benefits and risks associated with social media.

The podcast, "Social Media: The Business Benefits May be Enormous, But Can the Risks - Reputational, Legal, Operational - be Mitigated?" breaks down practices businesses can use to protect themselves while also utilizing the benefits of social media.

"Social media opens up a whole new world of privacy, security, intellectual property, employment practices, and other legal risks," said Kenneth Latham, vice president of an insurance company. "It's important to understand the considerable downside that exists hand-in-hand with the remarkable upside of using social media for business."

One way businesses can protect themselves from some of the risks associated with social media is by investing in a professional liability insurance policy, which can cover things such as cyberliability.

According to Inside Tucson Business, some of the legal questions that are confronted when entering the social media realm include: Who owns social media pages at work; do users own their followers and how can businesses safeguard their company.

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