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FedEx: Confidence rising for small business regarding long-term success

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According to a recent survey conducted by FedEx Office, confidence is rising among small businesses regarding their future.

Of the office officials responding to FedEx's fourth annual Signs of the Times national small business survey, 63 percent are optimistic about their company's long-term success. The figure is up from 54 percent during 2010's survey.

This increased confidence is leading small business owners to consider greater investments during 2011 to support growth plans. Forty-four percent of respondents plan to expand their product and service offerings, while 25 percent intend to hire additional full- and part-time staff members. Furthermore, 55 percent of businesses are now considering increased marketing and advertising efforts, which is up from 42 percent last year.

"Small businesses are a vital economic driver and their outlook for 2011 is an indication that the health of this business segment is getting stronger," said Randy Scarborough, vice president of marketing for FedEx Office. "We are encouraged by the commitment that we’re seeing among small business owners to assertively and strategically invest in their company’s offerings and image in order to grow."

Other investments these companies might consider are business insurance, which can help these companies feel safer if these high levels of confidence begin to wain.  

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