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Communication is key for businesses during a data breach


Data breaches seem to be more common recently, and businesses need to be able to combat these attacks in order to retain customers. Recent research from Experian Data Breach Resolution and the Ponemon Institute found 72 percent of respondents were not pleased with how they were communicated with during a data breach.

According to the study, the dissatisfaction experienced by customers lead to 47 states implementing data breach notification regulations.

"Effective and appropriate communication to customers who have been impacted by a breach includes describing the type of data that was lost or taken, an estimate of probability that the data will be abused and the business recourse that the company will offer," said Michael Bruemmer, vice president at Experian Data Breach Resolution.  

The survey also found 63 percent of respondents think they should be compensated with cash, their products or services in the event of a data breach.

How a business deals with a data breach could be a selling point for many of its customers, which is why they need strong communication skills in the result of a detrimental cyber attack. While communication is important, they also need cyber liability insurance to financially protect themselves from data breaches.

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