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4 ways to improve company culture

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There is no time better than the new year for small-business owners to begin to focus on ways to change their company culture. Don't like the routine employees have settled into? Change it. Use these tips that David Vik, author of the upcoming book "The Culture Secret: Five Steps To Creating Your Own Company Culture," provided to BusinessNewsDaily on how to fix the company culture.

Define a strong purpose
Employees are more likely to believe in their firm if the company owner wants the business to mean more than just making money. Small-business owners can show their staff they care about more than money by defining a purpose for the firm. For example, if a company wants to provide the best possible customer service, it will attract and retain employees who are dedicated to that cause.

Make the business stand out
Companies that are unique and different are often the ones that people want to work for. Small-business owners can achieve this by listening to what their customers want and providing them with what they value in business, according to the StartupNation blog. Achieving the reputation of being customer-driven will be a great opportunity for clients to spread the word about the business and improve the bottom line. Being one of those firms that doesn't adjust to what their customers want will eventually lead to failure in having a strong company culture.

Create a uniform vision 
All employees, managers and firm owners should be on the same page when it comes the overall vision of the company. Small-business owners can generate this vision by taking insights from everyone within the company on what they value and what issues are worth tackling within the business plan. After determining what is most important within the company, owners at small firms should make sure all decisions are geared toward that vision.

Have a strong business model
Small-business owners need to be sure that their business model encompasses everything that is important to members of the firm. Whether it be focusing on meeting customer needs, being ready to innovate or hiring the right employees, firm owners should make all of these processes part of the business model. Protecting the company with small business insurance policies will allow the firm to attempt growth strategies without being worried about the health of the company.

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