A number of companies have joined together to create DMARC.org, Domain-based Message Authentication, Reporting and Conformance, which is a technical working group that will aim to develop standards to reduce internet threats such as phishing.
Return Path, Google, AOL, Yahoo! and Microsoft all partnered on the new website, which will empower companies to take steps to achieve DMARC certification and partner with service providers to block or quarantine unauthenticated email messages.
"Google has worked with Return Path for more than a year now to provide their clients the tools needed to better protect Gmail users from phishing and other malicious email," said Adam Dawes, product manager for Google. "Return Path's extensive experience positions it well to improve mail senders' authentication practices and help clean up the email channel."
Businesses can implement DMARC practices to ensure security. Another way to promote security is by purchasing professional liability insurance that provides coverage pertaining to cyberliability, such as data loss from phishing attacks and other hacks.
According to IT Business Edge, businesses are especially vulnerable to phishing and spam attacks during major events and holidays, because emails promoting good deals for holiday shoppers can be littered with harmful materials.