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Blogs better than websites for service businesses

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Though having an online presence is important for small businesses, according to Martin Zwilling of Business Insider, a blog may be better-suited for a service business than a website.

Zwilling suggests that blogs have developed over time and have become necessary for many startups as a personal way to reach customers and promote businesses.

"Let me be clear - a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers," Zwilling says. "If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty."

For those considering doing the above, Zwilling recommends stylistic and logistical advice, including using a conversational approach , adding outgoing links and updating content regularly.

Another important legal consideration for small businesses who create blogs is to pay close attention to the content they post. The Internet makes it easy to accidentally repost information that may actually be a copyright infringement. It is important to have protections in place, such as small business insurance, to help in the event that a copyright error is made.

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