An Alaska woman has filed a lawsuit against the country's largest tobacco company, claiming that misleading marketing strategies led her husband, as well as others, to smoke, leading to fatal consequences, Bloomberg reports.
Although the negative effects of nicotine are well-documented, Delores Hunter of Marshall is accusing Phillip Morris USA and Altria Group of advertising cigarettes while knowing they caused cancer and highly addictive. Hunter is seeking $100,000 in the lawsuit.
Hunter's husband, Benjamin Francis, died in 2004 from lung cancer, and preferred Marlboro cigarettes, made by Phillip Morris.
"He was extremely attracted to the Marlboro advertising and the promotion of its product as one to be used by strong, healthy, independent young men living in wide open spaces," the complaint says.
Warning messages are required on all packaged cigarettes in the United States. Packages may include messages such as "Smoking Kills" or "Smoking is addictive."
According to the 2009 Family Smoking Prevention and Tobacco Control Act, warnings must take up 50 percent of the entire package.
Even with these warnings, tobacco companies and other small firms involved in the industry invest in business insurance in defense of continuous lawsuits.